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https://www.prod.org.br/article/doi/10.1590/S0103-65132009000200008
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Análise comparativa de modelos de alinhamento estratégico

Comparative analysis of strategic alignment models

Prieto, Vanderli Correia; Carvalho, Marly Monteiro de; Fischmann, Adalberto Américo

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Resumo

Este trabalho se insere no campo de pesquisa em estratégia organizacional e apresenta uma revisão e análise comparativa dos modelos de alinhamento estratégico. A relevância deste estudo está relacionada à importância da execução da estratégia no contexto competitivo e, ao mesmo tempo, à dificuldade enfrentada, devido à complexidade do processo de implementação da estratégia. Foram feitas buscas em periódicos acadêmicos relevantes com a proposta de identificar modelos teóricos que pudessem servir de referência para o processo de alinhamento estratégico. Quatro modelos foram selecionados e analisados utilizando-se o método de análise de conteúdo. A análise comparativa pautou-se em quatro componentes: visão do alinhamento, modelo para implementação, elementos do modelo e processos gerenciais para implementação. Em cada modelo identificam-se diferentes visões sobre como desenvolver o alinhamento, sobre quais elementos e processos gerenciais devem ser considerados. A pesquisa amplia o conhecimento sobre os fatores que contribuem para a eficácia do processo de alinhamento e sobre como desenvolvê-los, além de identificar lacunas na literatura.

Palavras-chave

Administração estratégica, estratégia organizacional (modelos), eficácia organizacional, planejamento estratégico, desempenho organizacional

Abstract

This work refers to the organizational strategy research field, in which a review and comparative analysis of the strategic alignment models is presented. The relevance of this study is related to the importance of the strategy execution in the competitive context, as well as the difficulties faced due to the complexity of the strategic implementation process. Searches were performed into relevant academic journals in order to identify theoretical models that could be useful as a reference to the strategic alignment process. Four models were selected and analyzed based on the content analysis approach. The comparative analysis was deployed into four components: vision of alignment, model for implementation, elements of the model, and managerial procedures for implementation. In each model was identified different vision on how to develop alignment, and which elements and managerial procedures must be considered. The research enhanced the understanding of the factors that contribute to the alignment process effectiveness and how to develop them, besides it identifies gaps in the literature.

Keywords

Strategic management, organizational strategy (models), organizational effectiveness, strategic planning, organizational performance

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