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Fatores chave para o alinhamento estratégico vertical: Survey com executivos brasileiros

Key factors for the vertical strategic alignment: a survey with Brazilian executives

Prieto, Vanderli Correia; Carvalho, Marly Monteiro de

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Resumo

O alinhamento é um conceito central nos estudos sobre estratégia, no entanto as pesquisas dão maior ênfase ao assunto no contexto da formulação do que no da implementação da estratégia. Este estudo contribui para suprir essa lacuna ao identificar e propor um framework com fatores chave para o alinhamento estratégico vertical internamente à organização. Esses fatores foram submetidos a 125 executivos brasileiros, por meio de um estudo quantitativo, para avaliar a sua implementação. Os resultados foram analisados utilizando-se estatística descritiva. Verificou-se que tem sido dada maior ênfase no planejamento de curto prazo e que existe necessidade de ampliar a participação da média gerência na formulação. Os resultados também apontam lacunas nas capacidades gerenciais para a implementação da estratégia e nos fatores que podem aumentar o envolvimento das pessoas com a estratégia.

Palavras-chave

Alinhamento estratégico. Alinhamento estratégico vertical. Estratégia empresarial. Implementação da estratégia.

Abstract

Alignment is a central concept in the field of strategy studies. However, prior research has tended to emphasize the subject in the context of the formulation versus the implementation of strategy. This study contributes to filling this gap by identifying and proposing a framework with key factors to promote strategic vertical alignment. These factors were submitted to 125 Brazilian executives in a quantitative study to evaluate their implementation. The results were evaluated by applying descriptive statistics. The results demonstrated an emphasis on short-term planning, a need to extend the participation of middle management in the formulation process, and gaps in management’s capacity to implement strategy. Factors that can enhance people’s involvement with the strategy are also discussed.

Keywords

Strategic alignment. Vertical strategic alignment. Business strategy. Strategy implementation.

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