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https://www.prod.org.br/article/doi/10.1590/0103-6513.036312
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Projeto de cadeia de suprimentos ágeis e verdes: estudos exploratórios em uma empresa de bens de consumo não duráveis

Design of agile and green supply chains: an exploratory study in a non-durable consumer company

Takahashi, Angelica Reis Galdino; Santa-Eulalia, Luis Antonio de; Ganga, Gilberto Miller Dévos; Araujo, Juliano Bezerra de; Azevedo, Rodrigo Cambiaghi

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Resumo

Novas tendências em gestão da cadeia de suprimentos têm fomentado grandes discussões na área, incluindo os paradigmas de alinhamento dinâmico e de gestão sustentável de cadeias. O primeiro prega que se deve gerenciar dinamicamente diferentes tipologias de cadeias (e.g. totalmente flexíveis, ágeis, enxutas e de reabastecimento contínuo) a fim de responder adequadamente a comportamentos específicos dos clientes. O segundo preconiza que o projeto e a gestão dessas cadeias devem considerar questões ambientais e sociais, em complementação aos aspectos econômicos. Recentemente, alguns autores têm combinado essas tendências em um novo modelo conceitual visando melhor gerenciar trade-offs de sustentabilidade quando do projeto de cadeias de suprimentos. O objetivo deste trabalho é testar algumas das hipóteses levantadas por tal modelo em cadeias ‘ágeis’. Por meio de simulações em uma multinacional de bens de consumo não duráveis, foi possível verificar que o modelo proposto possui coerência e potencial para ajudar as empresas a projetar cadeias ágeis e verdes.

Palavras-chave

Cadeia de suprimentos. Sustentabilidade. Alinhamento dinâmico. Projeto de redes logísticas. Indústria de bens de consumo não duráveis. Projeto de experimentos Taguchi.

Abstract

Emerging trends in the area of ​​supply chain management are significantly impacting academia and the business environment. Among these trends are the dynamic alignment paradigm and the sustainable supply chain management approach. The dynamic alignment paradigm recognizes that companies should dynamically manage different types of supply chains (e.g., fully flexible, agile, lean, and continuous replenishment) to respond appropriately to various types of customers’ behaviors. The sustainable supply chain management approach accounts for various environmental and social issues as complements to the traditional economic criteria in the design and management of these different types of supply chains. In a recent study, some authors combined these two trends in a novel conceptual model aiming to help decision-makers better manage different environmental trade-offs when designing a supply chain using the dynamic alignment concept. This study presents some experimental studies on the ‘agile’ supply chain to verify some of the assumptions made by the model. To do so, simulation experiments were conducted for a large multinational company producing non-durable consumer goods. The results provide evidence that the conceptual model proposed is consistent and has the potential to help companies design agile and green supply chains.

Keywords

Supply chains. Sustainability. Dynamic alignment. Logistics network design. Non-durable consumer goods industry. Taguchi experimental design.

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